Coca-Cola Brings Sprite Back to the NBA with Key Sponsorship Deal

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Cola soda close-up

MarioGuti

The Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA. This deal restores Sprite as the league's Official Global Soft Drink Partner and makes it the exclusive soft drink across the NBA's worldwide footprint. Notably, Sprite replaces the previous official soft drink partner in this role.

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Source seekingalpha
seekingalpha